“VIVIMI” transcends the traditional advertising campaign:

it's an emotional experience that dissolves the boundaries between the stage and our homes, where life unfolds. The narrative begins at the end of her concert: bathed in applause and the roaring enthusiasm of the crowd, Laura Pausini waves and thanks her fans before heading backstage to her dressing room. The real magic unfolds behind the scenes, when the lights go down: here, the artist finds solace and personal connection in the familiar embrace of her Scavolini home, a contemporary haven where elegance meets functionality.
The campaign celebrates the excellence of Italian design through a journey through our most beloved environments.