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Have you seen Scavolini’s new advert starring Laura Pausini yet? “VIVIMI” is much more than our new advertising campaign: it’s a celebration of home as a sanctuary, where everyone rediscovers and nurtures their innermost self, leaving the world behind.
The narrative begins at the end of a concert, when the singer thanks her fans before heading backstage to her dressing room, beyond which the real magic unfolds: Laura Pausini is greeted by her Scavolini home, winding through the most beloved spaces, on a journey into the excellence of Italian design.
Contemporary style, elegance, and functionality characterise the spaces and furnishings showcased in the advert. These include:
Poetica: the new kitchen and living room model, design by Vuesse, with a retro allure that captivates precisely because of its unique blend of vintage elements and modern details, creating a timeless décor.
Living room and matching furniture: the living area is complemented with a selection of furniture, tables and chairs from the Scavolini collection, specifically the modern and exclusive Valencia kitchen table, paired with Egg chairs, sporting a pale and bright fabric in the advert.
Walk-in Fluida walk-in closet: Laura Pausini’s dazzling garments and accessories are carefully stored in a walk-in closet featuring open and closed modules, crafted to facilitate any outfit transformation effortlessly.
Gym Space: did you notice her home gym as well? It was created with the Gym Space collection, which introduces a customisable wall-mounted structure dedicated to exercising into the bathroom.
